We are committed to supporting, developing, promoting, and demonstrating travel and tourism in Appalachia that preserves the natural environment, provides direct benefits to local residents and communities, and improves the Appalachian economy. 

We have been roaming the hills and mountains of Appalachia for many years.  We live, work, play, and raise our families here.  We love the land and the people.  We want you to experience Appalachia the way we do - listening to the trees, hearing the wind, studying the forests, getting to know and understand the local people and culture, learning the rich history, following the rivers flow, hiking the trails, breathing the clean, crisp air, enjoying the silence, eating good Appalachian food, slowing down because it's a better way to live, playing and laughing with children, watching the colors change from grey to green to orange, red, yellow, and brown. 

These old, old mountains have gone through many changes and endured some abuse.  What is their future?  What is our future?  Is tourism an opportunity to share the vast beauty and charming communities of Appalachia with visitors longing for a relaxing, engaging, stimulating experience? Unplanned, unmanaged, and unregulated tourism can be as damaging to the land and people as unplanned, unmanaged, and unregulated coal mining or timbering. 

We work with federal, state, and local government, non-profit organizations, universities, businesses, travelers, and local residents to plan for tourism that will be properly managed and regulated to provide a sustainable future for the environment, society, and economy of Appalachia. 

Experience Appalachia and be a Traveler, not a Tourist!